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I'm not your bookkeeper.
Fractional CFO for Electrical, HVAC, and Plumbing Contractors
I've spent 30 years inside HVAC, plumbing and electrical service companies - in the truck, in the shop, and in the back office. Now I open your books like a job site; find what's leaking, tell you what to do about it, and stay until it's fixed.
If you run an HVAC, plumbing, or electrical company, this list will hurt.
I had my best year ever and I still couldn't make payroll in February.
Work-in-progress, retention, seasonal swings, and a payroll that doesn't care about your A/R aging. Profit and cash are different problems - and most owners don't see the difference until it's too late.
My flat-rate book hasn't moved in 18 months and I have no idea if it should.
Your competitor down the road raised theirs 12% last spring and didn't lose a customer. You'd raise yours too - if you had the data to know where and by how much.
A buyer offered me 4x EBITDA. Should I take it?
Probably not. Service-trade roll-ups are paying 6x-9x for clean, defensible financials. Most owners we meet are sitting on $1M-$3M of enterprise value they can't see.
A CFO who's lived inside the trades - with a pricing engine your competition doesn't have.
Operator first, accountant second.
I've sat in the truck and in the back office. I know what a callback costs, why your maintenance membership program is either your biggest asset or your biggest leak, and why your install margin should behave differently than your service margin.
Service-trade contractors only.
HVAC, plumbing, and electrical. Not commercial construction. Not homebuilders. Not remodelers. The three trades share the same financial DNA - dispatched techs, mixed service and install, flat-rate pricing, materials volatility - and RDH knows all three cold.
AI-driven pricing analysis.
We run your historical job data through models built for service-trade economics - and surface the price increases you can take without losing the close.
The RDH DIFFERENTIATOR
Stop guessing. Price like the data is on your side.
Most HVAC, plumbing, and electrical contractors price by gut, by what their competitor charged last year, or by what their flat-rate book said in 2022. None of those are working anymore.
RDH's AI pricing analysis is built specifically for service-trade contractors. We feed it your ServiceTitan/FieldEdge/Housecall Pro data - every quote, every close, every win, every loss - plus customer segment, geography, service line, technician, and season. It tells you:
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Which service lines (across all three trades) have the most pricing headroom
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Which customer segments are price-insensitive (and which aren't)
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Where your close rates can absorb a 5%, 10%, or 15% increase
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Where you should actually be lowering price to win more volume
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How your pricing compares to the regional benchmarks for the same job
What we run for you.
+5-9 pts
of gross margin recovered through AI pricing analysis and job costing fixes
What changes in the first 90 days.
13 wks
of forward cash
visibility - no more February surprises
1
owner who finally knows what every job, every tech, and every service line is actually worth
Why I built RDH Advisory.
I've spent 30 years inside HVAC, plumbing, and electrical service companies — in the field, in operations, and in the back office. Since 2017, I've been running RDH Advisory as a fractional CFO for the owners who need real financial leadership without the cost of a full-time hire.
I've watched too many great service contractors build $10M businesses and walk away with a fraction of what they should have, because nobody helped them with the financial side. RDH Advisory is the firm I wish those owners had called five years before they sold — operator instincts, CFO discipline, and an AI pricing engine they didn't know was possible.
